Wednesday, May 07, 2008

Kinetic energy=1/2 mv2

Sulajja Firodia MOTWANI... She made automobiles a fashion statement, and taught us the art of winning

Sulajja Firodia Motwani is perhaps the only woman in the top echelons of India’s automotive industry. She is solely credited with making Kinetic a major two wheeler player in the country. On the future strategy of her company, Sulajja Motwani revealed Sulajja Firodia MOTWANIto 4Ps B&M, “Kinetic’s strategy is two pronged. One is to leverage its strong brand for its growing two wheeler business and offer exciting products. And two is to leverage the manufacturing strengths in Kinetic Engineering to build a world class business.” Designated as the Managing Director of Kinetic Motor Company, Motwani is an MBA from the most respected Carnegie Mellon and has been a high performer in all walks of her life. The high performance has naturally trickled down to the business side as well. After the phenomenal success of Kinetic Honda, the company has moved many steps forward. Under agreements with Korean motorcycle maker Hyosung, Kinetic has brought a slew of mainstream bikes such as Aquilla and Comet 250. Recently, Sulajja led Kinetic to finalise key partnerships with many global companies in an attempt to broaden its portfolio.

Today, Indian business women are hell bent on proving themselves and Motwani is one of the leading bulwarks in this context! Leaders like Motwani have made it big on their sole grit, and after the revving up, the blast off is just round the corner.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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