Thursday, October 11, 2012

She Writes Story Contest winner: Aprameya Manthena

Aprameya Manthena is one of twelve winners of the MSN-Random House She Writes a Story Contest', as chosen by our judges. Her story 'Revelation' features in the 'She Writes: A collection of Short Stories' published by Random House India and available at all leading bookstores.

Aprameya Manthena is a graduate of English Literature from Sri Venkateswara College, with a post graduate degree from Lady Shri Ram College, Delhi University. Aprameya enjoys writing, is trained in Carnatic music, loves travelling, and is outdoorsy to a fault. She volunteers in her spare time and shares in the passions and interests of her friends. She also takes a keen interest in cinema, art, and theatre and dabbles in painting. Her quest for higher learning continues as she hopes to undertake research work in the near future.

read an extract from aprameya manthena's story 'revelation'
She was peering blankly into her cup of coffee, idly twisting her spoon around, doing what she should have avoided, cooling the drink to the point of it becoming bland, tasteless. She stared into its depths, willing a glimpse into her future, hoping the muddy mass could portend what her swirling feelings hinted at.

Always aware of her accent and afraid of looking a fool, she had learnt a simple technique: to look people in the eye. The cruel gaze of the city and its inhabitants was masked by an affected nonchalance, a penetrating glimpse into origins and picked-up habits, not fooled by the odd twang of labouring pronunciation. She walked up to the counter and looking straight, ordered her meal, with the sauces she wanted, the bread she liked, and the dressing she preferred, not an easy task if you haven't done it before. She looked to be doing it with ease, while her stomach clenched and hands sweated in feverish anticipation of a slip in her performance.

Her ears suddenly picked up familiar sounds. The tittering of female voices, a profusion of clicking sounds and the implied confidence; it was intended for effect which it invariably created. She smiled to herself at the quality of performance, an unfailing attempt at tackling everyday life, with everyday rivals and everyday inanities. She turned to confirm her guess and was stopped by a tap on the opposite shoulder.

'Alone again?' he smiled, shaking his head in mild amusement.
She smiled in response, took his hand, and guided him to the seat opposite her derelict coffee. Looking across at him, she asked him about the meeting she had missed due to an illness. He rattled off the details and entertained her with an account of a colleague's faux pas of having mixed up the statistics tables and hurried to correct them during his presentation. Laughing, she took a sip of her coffee, grimaced, and pushed it away.

Turning around to look at the counter, she spotted her colleagues with their handbags perched on their arms like heavy birds, a languid air enveloping their gaze and pursing their lips while they took a quick look around. Spotting her, they waved enthusiastically, in their 'social-butterfly' way, she thought and shuddered to accept the air kissing and hugging. She threw a quick glance at him and was immediately aware that the air was not packed tight around him. Wistfully, she smiled back in return and invited them to her table. Not in any mood to discuss office intrigues and foiled by circumstance, she let herself be dragged to an afternoon of boredom.

in her own words: aprameya manthena

Have you always been a writer? What made you start writing?
No, I have never been prolific or too involved with any concept of my being a writer. I wrote sporadically through school and college and never took myself too seriously in this role. I don't believe I have begun writing even now. This is a start and hopefully it will take me through becoming a better writer with time.

What inspired you to enter She Writes?
My father had sent me the link to the competition and I was in the middle of entrance examinations for MA & M. Phil and had hurriedly sent off a short piece in as much time as I could manage.

Why did you choose the category that you did?
The topic "Woman in the City" appealed to my range of experience as a single woman living in the metropolitan capital of the country and I felt I had a lot to communicate. Plus, I could draw on experiences that I had had in creating a story that weaved various motifs together.

Do you have a writing routine - e.g. do you have favourite places to write/favourite times of day/do you write longhand or on a computer?
I prefer writing with pen and paper. I love looking at my handwriting unfold on paper and for me the concept of creating a story is tied in with its appearance in my hand. I enjoy making changes, scribbling and editing and looking at the piece of paper signifying the effort I have put in. I follow no schedule, write when I please and mostly not at all. I prefer solitude and I can write wherever that is possible. Because of constant work to be done on the computer, I have gotten used to writing on a computer as well. I am not finicky about these things at all though, and can adapt when required.

Who is your favourite author?
Far too many and taking names would really do no justice to the countless others I cannot remember but whose story writing techniques would have doubtless influenced me at some point or the other.

Which book has inspired you the most?
I remember reading The Black Tulip by Alexandre Dumas when I was 13 followed by Anna Karenina by Leo Tolstoy and the power of their written expression shook me. I had decided that literature was where I could see any use and purpose for my own inclinations. From then on, through 5 years of studying the finest literature from various parts of the world, my opinions and worldviews have been significantly moulded by a whole range of writers that I could not possibly mention in a single space.

Which key piece of advice would you give to any other budding writer?
Concentrate on details, on bringing out your sense of subjective description, how an event can change wonderfully if captured accurately in your eyes. That is what I try hard to convey. Apart from which, being involved in the world around you and picking up nuances of conversation and specificities of behavior can be an added benefit.

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Tuesday, October 21, 2008

Why we do what we do

In other words, the reasons for our super-obsession with criticising India!

The arguments were intense. Half of our editorial team was arguing for running a purely national Scrutiny section, as opposed to covering international stories too. And half was arguing against the premise, debating that we should cover even international stories. The only problem was, they were the same halves! In other words [if you’re not thoroughly confused already], while one half was arguing for and against the same issue, the other half was thoroughly disinterested in having to do anything with it! Well, we were tickled breathless – we kid you not, it’s the same case with India. While one half of us Indians are busy inanely arguing for and against issues without understanding what stand to take, the other (illiterate?) 600 million odd half is busier organising the daily meal, finding out a place to defecate, ensuring that the girl child & lady of the house don’t get raped, and of course, ensuring death doesn’t become a family issue this week.....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Wednesday, May 07, 2008

Kinetic energy=1/2 mv2

Sulajja Firodia MOTWANI... She made automobiles a fashion statement, and taught us the art of winning

Sulajja Firodia Motwani is perhaps the only woman in the top echelons of India’s automotive industry. She is solely credited with making Kinetic a major two wheeler player in the country. On the future strategy of her company, Sulajja Motwani revealed Sulajja Firodia MOTWANIto 4Ps B&M, “Kinetic’s strategy is two pronged. One is to leverage its strong brand for its growing two wheeler business and offer exciting products. And two is to leverage the manufacturing strengths in Kinetic Engineering to build a world class business.” Designated as the Managing Director of Kinetic Motor Company, Motwani is an MBA from the most respected Carnegie Mellon and has been a high performer in all walks of her life. The high performance has naturally trickled down to the business side as well. After the phenomenal success of Kinetic Honda, the company has moved many steps forward. Under agreements with Korean motorcycle maker Hyosung, Kinetic has brought a slew of mainstream bikes such as Aquilla and Comet 250. Recently, Sulajja led Kinetic to finalise key partnerships with many global companies in an attempt to broaden its portfolio.

Today, Indian business women are hell bent on proving themselves and Motwani is one of the leading bulwarks in this context! Leaders like Motwani have made it big on their sole grit, and after the revving up, the blast off is just round the corner.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Monday, December 03, 2007

Taking Taj to places...

The hospitality industry will see more inflow of funds as Taj Taj Hotel MumbaiGroup of Hotels will invest about Rs.10 billion for developing four hotels in Bangalore. Sumit Guha, Vice President-Development, Indian Hotels, owners of the Taj Hotels chain expressed his views as “We will invest around Rs.10 billion for building four hotels in Bangalore, of which two are already under construction, while the ones in Devanahalli and Yashwantpur will take three years to complete”. Beyond domestic presence, the Group is also foraying into overseas market in Maldives, Mauritius, Colombo, Boston and Sydney. The company has also expressed interest in modernisation of Delhi airport and to build a hotel in the national capital.



For Complete IIPM Article, Click here

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative


IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India

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Wednesday, November 07, 2007

Metamorphing MEDIA’S Marauding Musketeers

For failed Buntys and Bablis, television anchoring is always an option. For wannabe Kishore Kumars and Lata Mangeshkars, Indian Idol is heaven. For bathroom singers who didn’t make it, FM Radio provides comfort. Dreamy poets can join newspapers; or write a blog. Driving them all are the marauding monsters of modern media; the super brand new conglomerates.

They Metamorphing MEDIA’S Marauding Musketeerssay that nothing reflects Indian society and times better than those garish Bollywood movies. So once upon a time, you saw a Manoj Kumar movie called Upkaar where a humble radio announcer talks about war breaking out on the borders. That was then. Today, radio is symbolised by the vivacious and bikini-clad Preity Zinta in Salaam Namaste. You might just say, “Eggzactly”! Once upon a time, there was movie called Satyakam where a ravishingly handsome Dharmendra is an idealistic journalist. Today, the journalists are – (once again!) Preity Zinta behaving like well mannered Barkha Dutt in Lakshya, Konkona Sen Sharma in Page 3 and a pert and pretty Dia Mirza in Shootout at Lokhandwala. Once upon a time, media owners spouted socialism and justice in dingy basements while cranking fading newspapers. Today, media owners spout operating profit ratios in air-conditioned conference halls while cranking out spanking new balance sheets. If you had seen the Indian media sector till the 1980s and then gone into a coma to wake up now, you will be in a position worse than Rip van Winkle; so staggering, catclysmic and shattering have been the changes. Well and truly, media and entertainment is a sunrise sector that is witnessing unprecedented levels of frenzied activity. In print; in movies, in television, in radio and even in the overrated world of Internet. Statistics solidly back this buoyant perception.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com

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Wednesday, September 05, 2007

and Apple are charging anywhere from $13 to $30 to dispose off your old computer

Right now, manufacturers such as HP and Apple are charging anywhere from $13 to $30 to dispose off your old computer. That’s just enough disincentive to ensure that most of those systems will ultimately end up in a landfill anyways.

This is a huge problem—not just for users, but for businesses. Here, at PC Magazine Labs, we’re in the process of phasing out the last of our old CRT monitors and replacing them with LCDs. CRT monitors contain a huge amount of toxic lead. We’re talking 8 pounds a pop, if you consider all the glass, frit and solder in a big CRT. This isn’t something that we would want leaking into our water tables, would we?
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, August 21, 2007

Who takes the blame for this?

The annual rate of depletion of vegetation is estimated to be around 1.5 sq. kms per year. The proliferation of stone quarries and stone crushers in India’s continuing quest to exploit its natural resources to the maximum has ensured that entire landscapes, erstwhile populated by various tribes, have regularly been converted into vast areas full of pits, where nothing can be produced and cultivated. Worse, the winds carrying stone dust from these machines, apart from causing cancer and other fatal lung diseases, pollutes the air, reduces the fertility of the soil and collectively gives rise to large-scale soil erosion, effectively hitting the tribals where it hurts the hardest. Who takes the blame for such tribal tribulations? It’s the butler, stupid! The government, of course!
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com

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Thursday, October 26, 2006

3 bullets for one citizen... safe??

The dimensions related to the illegal arms trafficking have been monstrous. The United States by far is the largest supplier of ‘legal arms’ with an annual sale of $12 billion. The illegal sale of almost $8 billion annually comes from the satellite states of erstwhile Soviet Union. The UN member states in 2001 unanimously adopted the Programme of Action on Small Arms and Light Weapons which was to review progress in 2006. The move has run into rough weather as many countries, including the US, have made least progress in curbing the flow. As generations get mauled, consensus is urgently needed for bringing real time changes into the crisis.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Monday, October 09, 2006

Crunchy & Cheesy bytes!

They were one of the first entrants peddling Italian Pizzas in a country of kebab & curry lovers. A decade has passed since then and Domino’s has enamoured millions, both with its quintessential Italian palette & desi toppings, as also with its ’30 minutes or free’ delivery concept. Recently, Domino’s unleashed the ‘Fun Meal for 4’ promotion campaign and is gung-ho on achieving a target of 150 outlets from the present 105, by 2007, with an investment of Rs.200 million.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Monday, September 18, 2006

Lalu on a rollicking roll

When Railway Minister Lalu Prasad Yadav announced that tea will only be served in earthen pots, analysts expected Indian Railways to plunge into another crisis. The fear was, Yadav and his populist moves could completely derail Indian Railways. Surprise, surprise, exactly the opposite has happened with the organisation. In a series of smart strategic moves, the wily politician from the Hindi heartland is transforming the organisation in such a radical way that he has become a case study for business schools. Like a typically focused CEO, Lalu has made moves to both increase market shares and improve profit margins. And he is doing a great job of it.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative